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Adding a Trade Name/DBA to an Existing Corporation

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Adding a Trade Name/DBA to an Existing Corporation

Adding a Trade Name or Doing Business As (DBA) to an existing corporation involves legally registering a secondary name under which the corporation can do business. example: Register a Trade Name for Walmart is a good example of a trade name. Walmart’s trade name is just Walmart—that’s the name it uses on its advertising and website, and what most people refer to it as

Key Features for register a trade name

  1. Legal Recognition: The trade name/DBA allows the corporation to operate under a different name while still maintaining its legal status.
  2. Expansion: Allows the company to grow into new markets or provide more services under a different brand.
  3. Customer Trust: Having a registered trade name/DBA can increase customer trust and credibility. It allows customers to easily identify and differentiate the corporation’s various business operations or brands.
  4. Marketing and Branding Opportunities: With a trade name/DBA, corporations can carry forward targeted marketing strategies, develop branding campaigns, and create specific messaging for different product lines or services.

Why Add a Trade Name/DBA?

By adding a trade name/DBA, the corporation can operate under a different name for specific business activities or ventures. It can help in branding, marketing, and expanding into new markets while maintaining the legal status of the corporation.

Is Adding a Trade Name/DBA Mandatory?

Although it’s not always required, it can be beneficial for branding, especially if the company wishes to differentiate various product lines, services, or business operations.

Can I Use the Trade Name/DBA Immediately After Filing?

It’s important to wait until you receive official approval and documentation before using the trade name/DBA for business activities.

Who Can File for a Trade Name/DBA?

Typically, officers, directors, or authorized representatives of the corporation are eligible to file for a register a  trade name/DBA.

Documents Customer Receives

  1. Certificate of Assumed Name: This document proves the legal recognition of the trade name/DBA.
  2. Filing Receipt: Acknowledges payment and submission of the application.

Why Is IO the best choice?

  • We represent you with Industry Canada.
  • All your paperwork is managed in one place for simplicity.
  • Our team has over 20 years of experience in this field.
  • We help you find a suitable business name at no cost.
  • Our specialists make sure your filings meet regulatory standards.
  • Get immediate assistance from our team whenever you need it.

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